Private Coaching with Deb Herdman
Be the architect of your business.
Build it like you own it.
Scale your business without scaling your stress, or your hours. Private 1:1 coaching for mortgage professionals who are done reacting and ready to build.
Hear back · 48 hrs
"You gave me the breakthrough. My stress is gone."
Now closes 6+ units/mo · 30 hrs/week
1:1 Coaching
Built Around You
Direct Access
32 Years In Industry
No Templates
The pattern
Something feels off. You might not be able to name it exactly.
You're producing, you're showing up, and you've been working at this for years. But the business keeps pulling you away from the things that actually matter, and no matter how hard you work, you're still reacting to everyone else's priorities instead of building toward your own.
Private coaching is a dedicated space to work on that, one on one, with someone who has been in this industry and in your shoes.
You tell me where you are and where you want to go. We figure out the gap together, build a real plan around your goals and your career, not a program someone else designed for a different person, and we work on it over time. What you're building when we're done isn't just a better week. It's a business and a career that actually works for you.
Who this is for
This is for you if you are a high-performing professional who…
1. Has been successful, but is exhausted from trying to hold all the competing priorities between the company, the team, and the business itself.
2. Wants to scale to the next level, but knows you can't keep doing it all yourself.
3. Manages the business, but still feels like every decision, issue, or fire ends up on your plate.
4. Knows there is a better way, one that creates results without costing you your health, your time, or your family.
What's included
Everything you need to do the work.
Private coaching sessions
Private 60-minute Zoom sessions scheduled at your convenience, customized to your current priorities and goals. You walk away from each session with clarity and a clear next step.
Session recordings
Every session is recorded so you can revisit key moments, track your own progress, and use the coaching when you need it most.
Direct access between sessions
When a real situation comes up between calls, you have direct access. You are not doing this work alone.
The Weekly Reset, included
Full access to the live weekly group coaching session and community for the entire duration of your coaching. The Reset keeps the work moving so momentum compounds week over week.
Flexible scheduling
Schedule sessions at your convenience using a private booking link so you can choose times that work and adjust as your schedule changes.
Built entirely around you
No prescribed curriculum. No one-size-fits-all framework. Your plan is built from your goals, your business, and your career, and it evolves as you do.
How to get started
Three steps. No pressure.
01
Fill out a quick application
Share a bit about where you are, what you are navigating, and what you want to shift next.
02
Hear back within 48 hours
We will review your application and reach out if it looks like a strong fit to discuss details and next steps.
03
Confirm your spot and get started
Once it feels right on both sides, you will receive your onboarding details, payment information, and a booking link.
Deb Herdman · 32 years in mortgage
Hi, I'm Deb
I've been in those situations. I understand the specific kind of stress this industry creates, because I lived it.
I've spent 32 years in the corporate mortgage industry, in almost every production role there is: operations, loan officer, producing manager, and region manager. I built and led a team of 90 loan officers producing over $1B in annual volume.
But earlier in my career, my brain never shut off. Thinking about work driving my kids to school. Arguing with people in my head in the shower. Sitting in meetings convinced I wasn't good enough. Waking up at 3 am panicked about something that hadn't even happened yet.
Then I had major surgery and was out for eight weeks. Company policy pulled me off email and every system. While I was recovering on my couch, everything at work just kept moving. Problems got handled. But my worried thoughts were still there. Still looping. Still running the same stories about things that weren't even real.
That's when I got it: the fears weren't facts. They were patterns my brain had been running on repeat.
From that realization, I started teaching my team to separate fact from story. Pipelines ran more smoothly. Escalations dropped. Performance stabilized even through volatile markets. What was working, I turned into a repeatable process, and started coaching others through the same shift.
Cut through the noise and build a business that actually works for you. That is the work we do together.
What clients say
"You gave me the breakthrough. My stress is gone."
Now closes 6+ units/mo · 30 hrs/week
"I went from 60 to 70 hours a week to under 40, with the same income."
After naming the people-pleasing pattern
08 · Questions
Questions people ask.
What if I can't make it live every Thursday?
Every call is recorded and the replay goes into the community. But the live hour is where the real work happens. Show up when you can.
How many calls do I actually get for $97/month?
Three to four, depending on the weeks in the month and holidays. All recorded. Plus the community chat.
Is this only for top producers?
No. It's for any loan officer who wants control back over their week, whether you're still building your business or you're already fully established. The mix of people on the call is part of the value.
I'm slammed right now / it's slow right now. Is this a bad time?
Right now is exactly when you want this. The Reset works on the week you're actually in, not an idealized version of it.
How long until I see a difference?
The first Thursday. Not because you're going to be "fixed," but because you're going to leave that call different than you walked in. Some things shift immediately. Deeper patterns unwind over weeks. That's why it's weekly.
Can I cancel?
Yes. 30 days' notice. No cancellation call, no pressure.
Is there any one-on-one time with you?
I do have private coaching available. Send a note or schedule a call to find out more.
Is this only for mortgage loan officers?
No. The method works regardless of what you do or what industry you're in. High-pressure moments, reactive cycles, and thought loops that keep you stuck, those don't care what your job title is. If any of this landed for you, you belong here.
Be the architect
You already know it is not more tactics, tips, or scripts.
What you need is to stop reacting to what lands on your plate and start building toward what you actually want. The question is whether this time next year looks like this one, or whether it looks the way you always intended it to.